Cricket Australia
New Brand Platform
Jan 2024
Cricket Australia introduces its New Brand Platform, a comprehensive campaign that captures the energy of the sport both on the field and in the stands. Photographed by Tobias Rowles, the imagery leans into a clean, editorial aesthetic, utilizing natural light and warm tones to highlight the authenticity of the fan experience and the focus of the athletes. The project features a series of vertical portraits and commercial shots that shift between intense, candid moments of victory and the celebratory spirit of the crowd. By combining analogue film techniques with dynamic, golden-hour framing, the series emphasizes the connection between high-performance sports and the broader community.
Vertical, Warm
Natural light
Golf
Advertising Campaign
