Cricket Australia
New Brand Platform
Brand
ProjectNew Brand Platform
Date
Jan 2024
Description
Cricket Australia introduces its new brand platform through a series of portrait and lifestyle images captured by photographer Tobias Rowles. The campaign focuses on the atmosphere of the sport, documenting both the intensity of athletes on the field and the enthusiasm of spectators in the stands. Utilising natural light and a warm, clean aesthetic, the imagery highlights the textures of traditional cricket whites and stadium environments. Techniques including analogue film and golden hour lighting are employed throughout the series to create a consistent, authentic feel across both commercial and editorial compositions.
Style
Vertical, Warm
Techniques
Natural light
Industries
Golf
Color
Forest Green
Context
Advertising Campaign
Associated creatives
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