Cricket Australia New Brand Platform 2024

Description

A cricket player in a traditional white uniform walks outdoors alongside a concrete wall with a dark slatted door. The player wears a green helmet with a protective face guard, white batting gloves, and protective pads on their legs, carrying a cricket bat in one hand. The natural lighting highlights the textured surfaces of the concrete wall and the painted yellow line on the ground. This portrait is part of the New Brand Platform project for Cricket Australia, captured by photographer Tobias Rowles.

Style

Vertical, Commercial, Earthy, Clean

Techniques

Natural light

Industries

Golf

Color

Background

Carpark

Context

Advertising Campaign