Brand
ProjectNew Brand Platform

Cricket Australia New Brand Platform 2024
Associated creatives
Tags
Description
Portrait of Australian cricketer Pat Cummins captured outdoors for Cricket Australia's New Brand Platform by photographer Tobias Rowles. He is wearing the national white collared cricket jersey featuring green and gold trim, sponsor logos, and initials, along with a matching green cap. The composition is a vertical medium shot focusing on the athlete with natural outdoor lighting and an out-of-focus background.
Style
Editorial, Vertical, Clean
Techniques
Analogue / film, Natural light
Industries
Golf
Color
Pure White (70%)
Forest Green (30%)
Background
Hotel
Context
Advertising Campaign