Rebel Sport: Stability Never Felt Like This
Brand
Date
Jan 2024
Description
Rebel Sport’s Stability Never Felt Like This campaign presents a series of athletic imagery and video content centered on performance and motion. Shot across varied urban and industrial environments, the project captures runners in stride, focusing on the technical footwear and activewear through a mix of high-speed freeze and motion blur techniques. Photographer Tobias Rowles leads the visual direction, supported by director of photography Brett Brown and fashion stylist Jana Bartolo. The production channels an energetic aesthetic, utilizing natural light and low-angle perspectives to emphasize momentum and the physical demands of the sport.
Style
Commercial, Action
Techniques
Natural light
Industries
Context
Advertising Campaign
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