Rebel Sport
Stability Never Felt Like This
Jan 2024
Rebel Sport’s Stability Never Felt Like This campaign positions athletic performance within a high-energy urban context. Through a series of dynamic action shots, the project highlights technical running apparel and footwear across various city environments, from industrial alleyways to open streetscapes. The imagery utilizes a combination of long exposure and high-speed motion techniques to convey momentum and speed. Photographer Tobias Rowles captures the movement from low, dramatic angles, while director of photography Brett Brown emphasizes the natural light and environmental textures. Fashion stylist Jana Bartolo curated the technical sportswear featured throughout the series, which leans into an active, performance-driven aesthetic.
Commercial, Action
Natural light
Sportswear
Advertising Campaign
