Cricket Australia New Brand Platform 2024

Description

This portrait for Cricket Australia features a female athlete captured in profile wearing a dark green cricket helmet with a protective face guard and a matching dark green and yellow jersey. She holds a cricket bat in her gloved hand, standing against a neutral textured concrete wall. The lighting is soft and directional, highlighting the contours of her face and the detailed texture of her sportswear. Tobias Rowles photographed this image as part of the New Brand Platform project.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Basketball

Color

Background

Concrete Texture

Context

Advertising Campaign