Cricket Australia New Brand Platform 2024

Description

A vibrant portrait captures a young female cricket supporter celebrating enthusiastically in the stands. She wears a cream-coloured cricket jersey with green trim and branding, paired with a matching yellow cap. Her face is adorned with green and gold face paint, and she smiles widely with visible braces while holding her hands behind her head. The background features blurred green and gold flags under bright outdoor lighting, conveying a lively stadium atmosphere. This image was photographed by Tobias Rowles as part of the New Brand Platform project for Cricket Australia.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Golf

Color

Background

Sports Venue

Context

Advertising Campaign, Out of Home (OOH)