Zara
Minimal Trend – AW25











Sep 2025
Zara’s Minimal Trend Autumn/Winter 2025 campaign serves as a focused exploration of refined menswear, blending contemporary tailoring with an intimate, domestic atmosphere. Creative director Gorka Sorozabal and fashion editor Juan Medina cultivate a subdued aesthetic that leans into clean lines and deliberate, minimalist silhouettes. Photographed by Valentin Hennequin, the series captures a series of contemplative portraits in both high-contrast monochrome and soft, natural light. Whether utilizing sharp chiaroscuro techniques or diffused studio lighting, the imagery highlights the textural depth of the collection, with Adrien Dantou featured as the primary talent across the narrative. The project maintains a consistent focus on interior architecture and quiet, everyday gestures to ground the seasonal collection.
Editorial




