Chipotle captures the cultural pulse in this case study documenting their viral campaign centered on the internet-famous corn phenomenon. The execution leans into a fast-paced aesthetic, stitching together user-generated content, fan art, and social media commentary to frame the brand's engagement with trending internet culture.
Developed alongside Day One Agency, the project features a dynamic edit that blends computer screen recordings with live-action technique. The film balances humorous observational clips with direct product integration, focusing on menu staples like corn salsa, bowls, and burritos to bridge social virality with commercial presence.
