Chipotle: It's Corn - Case Study
Brand
Date
Jun 2023
Description
Chipotle captures the cultural pulse in this case study documenting their viral campaign centered on the internet-famous corn phenomenon. The execution leans into a fast-paced aesthetic, stitching together user-generated content, fan art, and social media commentary to frame the brand's engagement with trending internet culture. Developed alongside Day One Agency, the project features a dynamic edit that blends computer screen recordings with live-action technique. The film balances humorous observational clips with direct product integration, focusing on menu staples like corn salsa, bowls, and burritos to bridge social virality with commercial presence.
Style
Humorous, Horizontal, Commercial, Clean
Industries
Context
Brand Film / Corporate Video
Associated creatives
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