Chipotle It's Corn - Case Study 2023

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This case study video highlights Chipotle's viral marketing campaign centered around the internet-famous corn kid phenomenon. The video features a montage of user-generated social media posts, fan art, tweets, and interviews celebrating their love for corn. Interspersed with computer screen recordings and office footage, it showcases how the brand successfully leveraged trending internet culture. The dynamic editing combines viral video clips, humorous commentary, and product placements for bowls, burritos, and corn salsa.