Burberry

Aug 2024

The Burberry Winter 2024 campaign, masterminded by creative director Daniel Lee, marks a return to the brand’s rugged British heritage, drawing deep inspiration from the atmospheric landscapes of the Lake District in England. Captured through the lens of photographer Tyrone Lebon, the series of portraits and editorial shots leans into a cinematic aesthetic that perfectly balances high-fashion polish with raw, elemental grit. The campaign features a diverse ensemble of models, including Adwoa Aboah, Lila Moss, and Agyness Deyn, who are placed against backdrops of damp rock faces, still lakes, and dense, windswept fields. By utilizing techniques ranging from low-key chiaroscuro lighting to crisp, natural light, the visuals emphasize the tactile richness of the collection—highlighting textures like heavy-duty wool, faux fur, and the iconic Burberry check. The interplay between the models' composed, steady gazes and the wild, natural environments creates a compelling juxtaposition that feels both contemporary and timeless. Whether captured in flash-lit night photography or soft, overcast daylight, the imagery serves as a cohesive narrative of seasonal endurance and luxury, anchored by the iconic equestrian knight logo. This collaboration with a star-studded cast and top-tier creative talent reaffirms the brand's ability to evolve its identity while remaining rooted in the textures and landscapes that define its long-standing legacy in the fashion world.

Editorial, Commercial, Editorial, Lifestyle, Commercial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion