Winter 2024 Ad Campaign 2024

Description

This vertical portrait features a model with short blonde hair and green eyes wearing a textured beige chunky turtleneck sweater, shot outdoors in the Lake District, England. The composition is a tight close-up focusing intensely on the subject's face and the tactile knit fabric of the collar. Natural daylight illuminates the scene, casting soft shadows while highlighting the realistic textures of the wool and skin. The Burberry Equestrian Knight Design logo is visible in the lower-left corner as part of the campaign branding. Photographer Tyrone Lebon captured this imagery for the Winter 2024 ad campaign under the creative direction of Daniel Lee.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Woodland

Context

Advertising Campaign