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  • ·Burberry Winter 2024 Campaign Portrait by Tyrone Lebon
BrandBurberry
ProjectWinter 2024 Ad Campaign
Portrait of a Black man wearing a plaid scarf and jacket outdoors against a mountain background in a monochrome photograph

Burberry Winter 2024 Ad Campaign 2024

Associated creatives

Daniel Lee
Daniel LeeBurberry Creative Director
Tyrone Lebon
Tyrone LebonPhotographer
Arthur Williams
Arthur WilliamsVideographer
Adwoa Aboah
Adwoa AboahModels
Agyness Deyn
Agyness DeynModels
Babacar N’doye
Babacar N’doyeModels
George Osborne
George OsborneModels
Lila Moss
Lila MossModels
Lily Donaldson
Lily DonaldsonModels
Lina Zhang
Lina ZhangModels
Long Li
Long LiModels
Maya Wigram
Maya WigramModels
and Nora Attal
and Nora AttalModels
Shiori Takahashi
Shiori TakahashiHair
Ammy Drammeh
Ammy DrammehMakeup
Lake District
Lake DistrictLocation
England
EnglandLocation
“Fine Again” by Tirza
“Fine Again” by Tirza

Tags

black man portraitblack manman portraitplaid scarfscarfplaid jacketjacket

Description

This striking monochrome portrait from Burberry's Winter 2024 ad campaign was captured by photographer Tyrone Lebon in the Lake District, England, under the creative direction of Daniel Lee. The image features a close-up shot of a Black male model wearing a textured plaid scarf and layered outerwear, gazing directly into the camera with a calm and direct expression. In the background, soft-focus mountains under an overcast sky create a moody, atmospheric landscape. The composition utilizes natural lighting and high-contrast monochrome grading to highlight tactile fabric textures and sculptural facial features, complemented by a graphic equestrian knight overlay on the right side.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Jet Black (50%)

Background

Mountain

Context

Advertising Campaign