Burberry Winter 2024 Ad Campaign 2024

About

This striking monochrome portrait from Burberry's Winter 2024 ad campaign was captured by photographer Tyrone Lebon in the Lake District, England, under the creative direction of Daniel Lee. The image features a close-up shot of a Black male model wearing a textured plaid scarf and layered outerwear, gazing directly into the camera with a calm and direct expression. In the background, soft-focus mountains under an overcast sky create a moody, atmospheric landscape. The composition utilizes natural lighting and high-contrast monochrome grading to highlight tactile fabric textures and sculptural facial features, complemented by a graphic equestrian knight overlay on the right side.