Winter 2024 Ad Campaign 2024

Description

Part of the Winter 2024 Ad Campaign for Burberry, this striking portrait features model Lina Zhang leaning against a dark, weathered stone rock face. She wears a textured, yellow strapless dress paired with rugged brown leather boots, creating a strong contrast of materials and colour against the rugged natural backdrop. Captured by photographer Tyrone Lebon under creative direction by Daniel Lee, the composition employs a vertical framing style with flash lighting that highlights the tactile quality of the dress and the rough surface of the stone behind her. A prominent white equestrian knight brand logo watermark is overlaid on the lower left of the frame. The image reflects an outdoor editorial approach rooted in the English landscape.

Style

Editorial, Vertical, Gritty, Grainy

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Background

Stone Texture

Context

Advertising Campaign