Burberry Winter 2024 Ad Campaign 2024

About

Part of the Winter 2024 Ad Campaign for Burberry, this striking portrait features model Lina Zhang leaning against a dark, weathered stone rock face. She wears a textured, yellow strapless dress paired with rugged brown leather boots, creating a strong contrast of materials and colour against the rugged natural backdrop. Captured by photographer Tyrone Lebon under creative direction by Daniel Lee, the composition employs a vertical framing style with flash lighting that highlights the tactile quality of the dress and the rough surface of the stone behind her. A prominent white equestrian knight brand logo watermark is overlaid on the lower left of the frame. The image reflects an outdoor editorial approach rooted in the English landscape.