Bradford
Brand Identity
Brand
ProjectBrand Identity
Date
May 2024
Description
The brand identity for Bradford 2025 UK City of Culture centers on a vibrant, geometric visual system that captures the city's energy. Graphic design by Rabbithole defines the project, utilizing a bold color palette of pink, green, and ochre yellow that repeats across diverse media touchpoints. The system integrates modular typography with a signature heart-shaped logo, appearing in both 3D render/CGI forms and minimalist print applications. Beyond static branding, the identity incorporates dynamic motion graphics and animation, bridging digital and physical spaces through street-level posters, merchandise, and event collateral.
Style
Horizontal, Commercial, Graphic
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