BrandBradford
ProjectBrand Identity
Bradford Brand Identity 2024
Associated creatives
Tags
Description
A green and yellow patterned scarf twists dynamically across a solid pink background, forming an undulating S-shape. The fabric features repeating typographic motifs, checkered patterns, and bold lettering reading Bradford UK City of Culture alongside the hashtag Bradford2025. The fringes at both ends display a multi-coloured blend of threads. Soft lighting creates a subtle drop shadow beneath the suspended textile.
Style
Horizontal, Commercial, Clean, Graphic
Color
Lime (50%)
Golden Yellow (30%)
Pure White (20%)
Background
Solid Colour
Context
Advertising Campaign