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BrandBradford
ProjectBrand Identity
Vertical signpost displaying three coloured panels with black arrows pointing right against a dark street backdrop

Bradford Brand Identity 2024

Associated creatives

Rabbithole
RabbitholeGraphic Design

Tags

signpost with arrowssignpostarrowscoloured signpostdirection signblack arrows

Description

This graphic design piece created by Rabbithole for the Bradford brand identity project features a vertical signpost positioned in an urban environment. The rectangular sign is divided into three horizontal panels coloured yellow, green, and pink from top to bottom. Each panel contains a bold black arrow pointing towards the right side of the frame. In the background, a dark green vehicle or carriage is captured in motion with blurred windows, indicating a street or transit setting. The lighting is subdued, highlighting the vibrant colours of the signage against the darker surroundings.

Style

Horizontal, Commercial, Clean

Color

Golden Yellow (30%)
Sage (30%)
Blush (30%)

Background

Street

Context

Advertising Campaign