COPS'

Jan 2024

The brand identity project for COPS encompasses a multi-faceted design system, integrating bold typography, high-contrast colour blocking, and clean graphic layouts. The work spans across various touchpoints, from outdoor advertising and promotional posters to packaging design and motion graphics, maintaining a cohesive visual language through saturated palettes and minimalist composition. The project incorporates diverse graphic design contributions from studios including Diplomatie Studio, Clairoux Studio, Common Studios, Demande Spéciale, The District, Rabbithole, Koto, and U.I.WD. The execution utilizes a blend of motion graphics, vector animation, and 3D render/CGI techniques to establish a flexible identity that adapts from static editorial layouts to dynamic screen-based media.

Horizontal, Commercial, Clean