COPS': Brand Identity

Jan 2024

The brand identity project for COPS presents a multifaceted visual language that synthesizes bold typography with high-contrast color systems. Spanning outdoor advertising, packaging design, and event collateral, the work relies on clean graphic layouts and vector-based compositions to establish a cohesive brand presence across diverse touchpoints. The project incorporates dynamic motion graphics and 3D render/CGI elements to enhance its editorial and commercial applications. By balancing minimalist negative space with vibrant color blocking, the collective output utilizes techniques such as glitch-infused gradients and precise typographic alignments to maintain a consistent aesthetic throughout its various promotional channels. Creative contributions to this brand system include graphic design by Diplomatie Studio, Clairoux Studio, Common Studios, Demande Spéciale, The District, Rabbithole, Koto, and U.I.WD.

Horizontal, Commercial, Clean