The Turner Prize

Nov 2025

Rabbithole developed a comprehensive brand identity for The Turner Prize, bridging traditional exhibition spaces with contemporary graphic systems. The design centers on a bold typographic framework characterized by clean sans-serif type and a vibrant palette of neon pink, yellow, and green. This aesthetic is translated into tactile, dimensional collateral through paper art techniques, featuring circular cutouts and layered geometric apertures that introduce shadow and depth to both print and digital assets. The project spans a wide array of mediums, including exhibition signage, environmental graphics, and motion design. From large-scale architectural interventions—such as custom-wrapped shipping containers and gallery wall installations—to intimate family guides and branded merchandise, the identity maintains visual cohesion across the event's varied touchpoints. The project includes photography contributions from David Lindsay, Andrew Benge, and David Levene, while manufacturing support was provided by Duke Makes and Northend.

Horizontal, Commercial, Clean

Festivals & Events