Bradford Brand Identity 2024

Description

This graphic design piece showcases two black passes suspended against a warm gradient background. Each pass features a stylized heart logo in black outlined with concentric bands of green, pink, and yellow, alongside text reading Bradford 2025 UK City of Culture. Attached via metal clips are striped fabric lanyards displaying bands of pink, green, and yellow. The clean composition highlights the vibrant colour palette and visual identity system created for the project.

Style

Horizontal, Commercial, Warm, Graphic

Techniques

3D render / CGI

Color

Background

Gradient

Context

Advertising Campaign