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Leeds International Festival of Ideas

Brand Identity
Date

Nov 2023

Description

The brand identity for the Leeds International Festival of Ideas functions as a cohesive visual system across print, digital, and environmental touchpoints. By merging 3D render / CGI techniques with disciplined graphic design, the project establishes a vibrant aesthetic that relies on high-contrast palettes and abstract geometry. Developed by Rabbithole and Joseph Töreki, the work centres on modular, sculptural forms that shift between static layouts and motion graphics. These elements, characterized by saturated gradients and clean typography, appear across everything from large-scale outdoor billboards and stage signage to event programmes and digital social assets.

Style

Horizontal, Commercial

Techniques

3D render / CGI

Industries

Festivals & Events

Color
Hot Pink
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