Leeds International Festival of Ideas
Brand Identity






ProjectBrand Identity
Date
Nov 2023
Description
The brand identity for the Leeds International Festival of Ideas functions as a cohesive visual system across print, digital, and environmental touchpoints. By merging 3D render / CGI techniques with disciplined graphic design, the project establishes a vibrant aesthetic that relies on high-contrast palettes and abstract geometry. Developed by Rabbithole and Joseph Töreki, the work centres on modular, sculptural forms that shift between static layouts and motion graphics. These elements, characterized by saturated gradients and clean typography, appear across everything from large-scale outdoor billboards and stage signage to event programmes and digital social assets.
Style
Horizontal, Commercial
Techniques
3D render / CGI
Industries
Festivals & Events
Color
Hot Pink
Associated creatives
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