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BrandBradford
ProjectBrand Identity
Open spiral-bound brand identity guideline book featuring typography, pink and green color blocks, and logo diagrams.

Bradford Brand Identity 2024

Associated creatives

Rabbithole
RabbitholeGraphic Design

Tags

brand identity guideline bookbrand identity guidelineguideline bookbrand identityspiral bound bookspiral boundbook

Description

This image presents an open spiral-bound guideline book detailing the brand identity for Bradford, designed by Rabbithole. The pages display bold typography, clean layout sections, and colorful panels in vibrant green and pink alongside precise geometric logo diagrams. Natural light casts soft shadow lines across the open pages, highlighting the paper texture and the dark metal binding coils. The design system emphasizes structural clarity, grid alignment, and graphic balance.

Style

Horizontal, Commercial, Clean, Minimalist, Graphic

Techniques

Typography, Natural light

Color

Pure White (50%)
Lime (30%)
Blush (20%)

Background

Paper Texture

Context

Brand Film / Corporate Video