Bottega Veneta: Winter 2026 Ad Campaign

Brand

Bottega Veneta

Date

Sep 2026

Description

The Bottega Veneta Winter 2026 advertising campaign is a study in material contrast, captured by photographer Juergen Teller under the creative direction of Louise Trotter. Set against the architectural surroundings of Villa Terenzio and Fondazione Pagani in Milan, the imagery juxtaposes the raw, weathered textures of concrete sculptures and modernist design with the precise craftsmanship of the collection. The campaign leans into a tactile aesthetic, highlighting signature woven intrecciato leather bags and structured tailoring through a mix of direct flash and soft natural light. Featuring models Lina Zhang, Leon Dame, Sihana Shalaj, and Binx Walton, the series moves between indoor domesticity and outdoor sculpture gardens. The compositions are intentionally raw and graphic, often overlaying the Bottega Veneta logotype across the frame to reinforce the brand's presence amidst the greenery and geometric mosaic installations found throughout the Italian locations.

Style

Vertical, Commercial, Raw

Techniques

Flash

Industries

Luxury Fashion Houses

Context

Advertising Campaign