Bottega Veneta

Jul 2026

The Bottega Veneta 2026 QIXI campaign represents a masterclass in luxury fashion house visual storytelling, balancing architectural rigor with an intimate, human-centric approach. Captured through the lens of photographer Sihao, the project leans into editorial minimalism to elevate the house's latest seasonal collection. By pairing models Karmay Ngai and Xie Binghuan against a curated palette of weathered concrete, metallic gold, and muted turquoise, the campaign establishes a stark, modern tension that mirrors the precise construction of the garments themselves. The execution utilizes a blend of studio strobe lighting for tactile definition and natural light for a more cinematic feel, effectively highlighting signature elements like the brand's intricate woven leather textures and structured tailoring. Throughout the series, the interplay between soft fabric textures—such as matte suede and shearling collars—and hard, industrial backgrounds underscores a sophisticated contrast central to the aesthetic. The campaign avoids the typical flash of holiday-themed marketing, opting instead for a restrained, high-concept atmosphere that emphasizes geometric precision and modern utility. By integrating live-action techniques with deliberate, clean compositions, the work feels both immediate and timeless. Ultimately, this collaboration showcases a cohesive vision for the QIXI collection, where the subtle red branding acts as the singular anchor within a world defined by its tactile richness and refined, understated elegance.

Editorial, Commercial

Natural light

Luxury Fashion Houses, Fashion