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Brand
Betsey Johnson
ProjectSPRING CAMPAIGN
Profile portrait of a blonde woman wearing a textured dark coat against a plain background for Betsey Johnson.

Betsey Johnson SPRING CAMPAIGN 2025

Associated creatives

Betsey Johnson
Betsey JohnsonDesigner
Zoey Grossman
Zoey GrossmanPhotographer
James Worthington Demolet
James Worthington DemoletCreative Director
Vittoria Cerciello
Vittoria CercielloFashion Editor/Stylist
Ted Gibson
Ted GibsonHair Stylist
Kennedy
KennedyMakeup Artist

Tags

woman in profileblonde womanprofile portraittextured dark coatshaggy coatdark coatblonde bobwoman

Description

This striking profile portrait for Betsey Johnson's spring campaign features a blonde woman captured in sharp side profile against a neutral backdrop. She wears a textured dark shaggy coat that adds a dramatic tactile element to the composition. Her hair is styled in a layered blonde bob with textured bangs, complementing her bold dark lipstick and defined eyeliner. The image is shot in a clean, high-contrast monochrome aesthetic with vibrant pink signature branding overlayed at the base. Photography by Zoey Grossman with creative direction by James Worthington Demolet and fashion styling by Vittoria Cerciello.