Brand
ProjectSPRING CAMPAIGN

Betsey Johnson SPRING CAMPAIGN 2025
Associated creatives
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Description
This striking black-and-white fashion editorial portrait for the Betsey Johnson spring campaign features designer Betsey Johnson laughing energetically while posing in a textured dark gown. Photographed by Zoey Grossman with creative direction by James Worthington Demolet and styling by Vittoria Cerciello, the image captures a high-contrast studio aesthetic. The subject wears a black dress with intricate detailing over a mesh patterned long-sleeve top, paired with glittering metallic boots. Her blonde bob wig is styled with blunt bangs, complementing the expressive, joyful pose. The background consists of a smooth gradient studio sweep with the brand name overlaid in bold pink cursive typography.


