Brand
Betsey Johnson Betsey Johnson Spring 2025 Campaign 2025
Associated creatives
Tags
Description
Model Alek Wek is featured in the Betsey Johnson Spring 2025 Campaign, captured by photographer Matthew Hawkes with creative direction by James Worthington Demolet. She poses with her arms raised above her head, wearing a black strapless bustier top paired with matching black leggings, an exaggerated leopard-print bow waist wrap, and knee-high leopard-print boots. The styling is completed by fashion editor and stylist David Taveras, hair stylist Ro Morgan, and makeup artist Maud Laceppe. The set design is by Andy Harman, featuring plain neutral studio flats against a warm brown floor. Gold typographic branding overlays the lower portion of the image.
Style
Vertical, Commercial, Warm, Clean
Industries
Designer Fashion
Color
Jet Black (50%)
Camel (50%)
Background
Set-dressed
Context
Advertising Campaign