Brand
Betsey Johnson Betsey Johnson Spring 2025 Campaign 2025
Associated creatives
Tags
Description
The Betsey Johnson Spring 2025 campaign features model Alek Wek posing dynamically beside a large wooden packing crate in a studio setting. Captured by photographer Matthew Hawkes with creative direction by James Worthington Demolet, the image showcases Wek wearing a structured yellow and black floral dress with sheer polka-dot sleeves, paired with a prominent black hair bow. The fashion styling is complemented by hair by Ro Morgan, makeup by Maud Laceppe, and manicure by Yukie Miyakawa, with set design by Andy Harman. The warm, moody lighting highlights the rich textures of the metallic jacquard fabric and the rustic wooden props.
Style
Editorial, Vertical, Moody
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Golden Yellow (50%)
Jet Black (50%)
Background
Set-dressed
Context
Advertising Campaign