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  • ·Balmain Holiday 2025 Ad Campaign editorial by John Yuyi
Two models wearing black belted coats and dark attire walking down a corridor with ornate mirrors and patterned carpeting.

Balmain Holiday 2025 Ad Campaign 2025

Associated creatives

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Description

This image for the Balmain Holiday 2025 ad campaign, photographed by John Yuyi with creative direction by Ezra Petronio and Lana Petrusevych, features two models walking through an opulent corridor. A man in a tailored black jacket and trousers walks alongside a woman wearing a heavy black belted coat over dark tights. The scene is captured with a dramatic mirror reflection dividing the frame, showing both subjects and their surroundings from multiple angles. The interior features patterned carpeting and classic architectural detailing, illuminated by soft indoor lighting that creates rich shadows and highlights the dark garments. The composition emphasizes structured silhouettes and luxurious textures in a polished commercial editorial style.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Gold (30%)

Background

Hotel Lobby

Context

Advertising Campaign