Balmain Holiday 2025 Ad Campaign 2025

Description

A portrait from the Balmain Holiday 2025 ad campaign, photographed by John Yuyi with creative direction by Ezra Petronio and Lana Petrusevych. The image features a man in his 20s posing behind a glass surface flecked with water droplets, creating a distorted, atmospheric filter over the shot. He wears a dark shirt with a contrasting white collar and bold silver text printed across the front. The background consists of a patterned stone or marble wall visible through the damp glass. The lighting is soft and ambient, highlighting the textures of the water droplets and the subject's expression.