Holiday 2025 Ad Campaign 2025

Description

A portrait from the Balmain Holiday 2025 ad campaign, photographed by John Yuyi with creative direction by Ezra Petronio and Lana Petrusevych. The image features a man in his 20s posing behind a glass surface flecked with water droplets, creating a distorted, atmospheric filter over the shot. He wears a dark shirt with a contrasting white collar and bold silver text printed across the front. The background consists of a patterned stone or marble wall visible through the damp glass. The lighting is soft and ambient, highlighting the textures of the water droplets and the subject's expression.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Background

Marble Texture

Context

Advertising Campaign