Balmain Holiday 2025 Ad Campaign 2025

Description

This image for the Balmain Holiday 2025 ad campaign, photographed by John Yuyi with creative direction by Ezra Petronio and Lana Petrusevych, features a model taking a mirror selfie in an interior hallway. The subject wears an oversized grey coat, red gloves, and red heels while clutching a prominent yellow handbag. Reflected in a large segmented mirror, the composition highlights dramatic interior lighting and a patterned carpet on the floor. The setting combines classic architectural detailing with a modern editorial perspective.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Hallway

Context

Advertising Campaign