AYA MAI
Brand Identity
Brand
ProjectBrand Identity
Date
Jun 2021
Description
AYA MAI’s brand identity project functions as a cohesive visual system for a music release, executed through a blend of bold typography and vibrant color blocking. The campaign spans across urban wheatpaste displays and lightbox billboards, utilizing high-contrast palettes to establish a distinct presence. With graphic design by Studio Herrström and photography by Jannick Boerlum, the project incorporates a range of editorial and commercial aesthetics. The output leverages analogue film techniques and clean, minimalist motion graphics to present the brand across varied physical and digital formats.
Style
Clean, Horizontal, Commercial
Industries
Music
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