AYA MAI: Brand Identity

Jun 2021

AYA MAI’s brand identity project establishes a cohesive visual language across music and entertainment touchpoints. Through a series of posters, billboards, and motion graphics, the work utilizes high-contrast color blocking and bold typography to anchor the brand's presence in urban environments. Developed by Studio Herrström, the graphic design creates a distinct system using clean layouts and geometric motifs. Complementing these designs, photographer Jannick Boerlum provides a collection of editorial portraits that leverage natural light and vibrant color palettes. The project bridges static and motion media, maintaining a consistent aesthetic through minimalist motion graphics and detailed print executions.

Clean, Horizontal, Commercial