AYA MAI Brand Identity 2021

Description

This brand identity and release campaign for AYA MAI features a split composition with distinct photographic and graphic design elements. On the left, a red fabric tote bag bearing bold yellow typography rests on a dark slatted outdoor bench. On the right, a close-up portrait of a woman with blonde hair is framed by a vibrant orange and yellow color palette, accompanied by stylized typography reading AYA MAI and release details. The project was created with graphic design by Studio Herrström and photography by Jannick Boerlum, showcasing a cohesive visual system with high-contrast color blocking.

Style

Editorial, Horizontal, Clean, Graphic

Techniques

Typography

Industries

Music

Color

Context

Advertising Campaign