AYA MAI Brand Identity 2021

Description

This outdoor photograph captures a repeated row of vibrant promotional posters pasted onto an urban wall for the brand identity project AYA MAI. Each poster features a striking portrait of a red-haired woman set against a warm yellow and red gradient backdrop with bold typography. The composition is grounded by a concrete curb and sidewalk in the foreground, with lush green foliage framing the top and bottom of the poster display. Photographed by Jannick Boerlum with graphic design by Studio Herrström, the campaign showcases clean urban wheatpaste advertising. The natural lighting highlights the textured surface of the wall and the vivid color palette of the repeated graphic panels.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Music

Color

Background

Street

Context

Out of Home (OOH)