Whitney Houston

Jan 2023

This brand identity project for Whitney Houston establishes a comprehensive visual system centered on editorial elegance and high-contrast graphic design. By combining archival portraiture with clean serif typography and geometric layouts, the project creates a structured hierarchy across digital and print applications. The visual identity features a recurring WH monogram and distinct logotype variations, utilizing a minimalist aesthetic across both static and motion assets. Studio Herrström and Maya Gomez led the graphic design, while Tobias Raschbacher provided motion direction to integrate the brand mark into a fluid, high-contrast visual environment.

Horizontal, Commercial, Clean, Graphic

Typography

Music

White Seamless

Advertising Campaign