Aussie Apples
No Snackgrets - That Escalated
Brand
Date
Sep 2026
Description
Aussie Apples takes to the mall in this campaign, No Snackgrets - That Escalated, bringing a giant mascot into a public retail setting to engage with shoppers. Developed by agency and production house Thinkerbell, the project captures spontaneous interactions between the mascot and the public. The commercial leans into a documentary aesthetic, utilising a handheld camera setup to record unscripted reactions within the shopping centre. The execution is grounded by natural indoor lighting, maintaining a clean, accessible look that frames the brand's mascot as a playful presence in a high-traffic environment.
Style
Documentary, Vertical, playful, Clean
Techniques
Analogue / film, Natural light
Industries
CPG / Packaged Food
Color
Crimson
Background
Shopping Mall
Context
Advertising Campaign
Associated creatives
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