GWM Cannon: Chuck more in
Brand
Date
Feb 2025
Description
The 'Chuck More In' campaign for GWM Cannon, developed by agency Thinkerbell, showcases the utility of the pickup truck through a cinematic narrative. The spot centres on a groomsman who interrupts an outdoor wedding ceremony to transport guests and various items using the GWM Cannon, capturing the vehicle in motion across a field. Produced by MOFA, the commercial employs live-action technique with a desaturated visual palette. Post-production and VFX were handled by ARC (Australia), while audio elements were provided by Rumble.
Style
Horizontal, Action, Cinematic, Desaturated
Industries
Color
Scarlet
Jet Black
Background
Meadow
Context
TVC / TV Commercial
Associated creatives
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