GWM Cannon
Chuck more in
Brand
ProjectChuck more in
Date
Feb 2025
Description
GWM Cannon’s 'Chuck more in' campaign positions the brand’s pickup truck as a versatile utility vehicle for demanding scenarios. The spot features a wedding ceremony set in a field, where the narrative pivots to showcase the truck's capacity as items are gathered and loaded during the event. Produced by MOFA with creative development from Thinkerbell, the commercial employs a cinematic, live-action technique to highlight the vehicle's role in the landscape. Post-production and visual effects were handled by ARC (Australia), with original sound and music provided by Rumble.
Style
Horizontal, Action, Cinematic, Desaturated
Industries
Mass Market Automotive
Color
Scarlet
Jet Black
Background
Meadow
Context
TVC / TV Commercial
Associated creatives
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