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Aussie Apples

No Snackgrets - Appy Origin Story
Date

Sep 2026

Description

Aussie Apples introduces the origin story of its 'No Snackgrets' campaign, positioning fresh fruit as a straightforward alternative to processed snacks. The spot employs a narrative style and live-action technique to ground the red apple mascot within familiar domestic environments, including scenes set in a living room and at a wooden dining table. The commercial utilizes natural light to maintain a warm aesthetic across the orchard and home settings. Developed by agency Thinkerbell, the production balances character-driven storytelling with the display of fresh produce.

Style

Vertical, Commercial, Warm

Industries

CPG / Packaged Food

Color
Scarlet
Pure White
Jet Black
Background

Living Room

Context

TVC / TV Commercial

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