Aussie Apples
No Snackgrets - Choc Gets Fired
Brand
Date
Sep 2026
Description
This comedic campaign for Aussie Apples, titled 'No Snackgrets - Choc Gets Fired,' uses a lighthearted office narrative to frame the brand as a healthier alternative. The project centers on a workplace interaction where a chocolate bar mascot receives a termination letter, played out against a crisp, professional backdrop. Produced by Thinkerbell, the commercial employs live-action techniques to maintain a clean, high-production aesthetic. The narrative leans into humorous storytelling, highlighting the brand within the competitive packaged food space through clear, vibrant visuals.
Style
Humorous, Vertical, Commercial, Clean
Industries
CPG / Packaged Food
Background
Office
Context
TVC / TV Commercial
Associated creatives
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