Brand
ProjectARKET Real Denim Campaign

Arket ARKET Real Denim Campaign 2025
Associated creatives
Tags
Description
Model Bodhi Heeck poses outdoors for the ARKET Real Denim Campaign, photographed by Paw Gissel with styling by Isabelle Thiry and Tereza Ortiz. He leans against a dark green and yellow street crossing pole wearing relaxed-fit blue denim jeans, a crisp white collared shirt, a diagonally striped necktie, and a black collared jacket. He holds a canvas tote bag and cap in one hand while standing beside a paved pedestrian crossing against a classic architectural facade. Natural daylight illuminates the urban setting, capturing a clean, modern menswear aesthetic.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Menswear
Color
Denim (40%)
Off-Black (30%)
Pure White (20%)
Background
Street
Context
Advertising Campaign