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Ami: Summer Skate

Brand
Ami
Date

Oct 2023

Description

Ami presents Summer Skate, a fashion editorial campaign capturing a series of candid, lifestyle-driven portraits set against urban landscapes. The series leans into a relaxed streetwear aesthetic, utilizing the textural contrast of concrete and brick architectural backdrops to frame the collection’s casual apparel. Photographer Adam Peter Johnson brings a cohesive visual language to the project, employing analogue film techniques and natural light to emphasize the movement and soft palette of the garments. Fashion editor and stylist Nelly Carle curates a layered, contemporary look, focusing on seasonal staples like quilted vests, denim, and knitwear, accented by silver accessories and skateboards as integral props.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Context

Advertising Campaign

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