Ami
Summer Skate
Brand
ProjectSummer Skate
Date
Oct 2023
Description
Ami’s Summer Skate campaign captures a relaxed, candid approach to modern streetwear. Shot on analogue film, the series documents a cast of models across various urban landscapes, utilizing natural light to highlight textures in knitwear, denim, and layered accessories. Photographer Adam Peter Johnson and fashion editor Nelly Carle lean into an editorial aesthetic that centers on movement and contemporary lifestyle. The imagery makes frequent use of golden hour lighting and monochrome compositions to emphasize the casual, skate-inspired spirit of the collection.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Context
Advertising Campaign
Associated creatives
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