Brand
ProjectSummer Skate
Ami Summer Skate 2023
Associated creatives
Tags
Description
This monochrome fashion campaign image for the Ami project Summer Skate features a woman posing against a dark, textured brick wall in an urban setting. She has long dark hair and wears a fitted tank top paired with light-coloured jeans, with an extra layer tied loosely around her waist. The shot is captured in a high-contrast black-and-white tone with natural lighting highlighting her profile. Prominently overlaid across the center is the brand typography. The image was photographed by Adam Peter Johnson with fashion styling by Nelly Carle.
Style
Editorial, Vertical, Commercial, Monochrome
Techniques
Analogue / film
Industries
High Street Fashion
Color
Jet Black (50%)
Pure White (50%)
Background
Concrete Texture
Context
Advertising Campaign