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Brand
Alemais
ProjectCELEBRACIÓN
Model wearing patterned dress and white tights seated on pavement next to a large red planter and yellow wall with text ALEMAIS

Alemais CELEBRACIÓN 2024

Associated creatives

Lesleigh Jermanus
Lesleigh JermanusCreative Director
Georges Antoni
Georges AntoniPhotographer
Dylan Buzolich
Dylan BuzolichVideographer
Caterina Scardino
Caterina ScardinoFashion Stylist
Isabella Schimid
Isabella SchimidMake-up Artist
Koh
KohHair Stylist

Tags

woman wearing patterned dresswoman wearing patterned dress seatedpatterned dresswhite tightswoman in white tightswoman seated on pavementplatform clogsprinted handbag

Description

This vibrant fashion campaign editorial image for Alemais' project CELEBRACIÓN captures a model seated gracefully on a concrete pavement against a striking yellow wall. The subject wears a colorful patterned dress paired with opaque white tights and platform shoes with woven straps, holding a matching printed bag. To the left, a large red planter overflows with lush pink and white flowers, adding a rich burst of color to the composition. Natural daylight illuminates the scene, casting soft shadows and highlighting the textured surfaces of the pavement, wall, and foliage. The bold typography of the brand name appears at the top of the frame, completing the editorial layout directed by Lesleigh Jermanus.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Pure White (40%)
Crimson (30%)
Golden Yellow (30%)

Background

Street

Context

Advertising Campaign, Lookbook