AdSmart Bowling: Northern Ireland
Brand
Date
Jan 2025
Description
AdSmart Bowling presents a campaign for the Northern Ireland market that explains the mechanics of targeted television advertising through a playful animated lens. By utilizing stylized digital courses and intricate machinery, the motion graphics clarify complex platform functionality. Created by AdSmart from Sky, the work leans into a vibrant color palette and fluid motion graphics to illustrate advertising concepts. The piece focuses on the technical capabilities of the digital platform while maintaining a clean, commercial visual rhythm.
Style
Horizontal, Commercial, playful
Techniques
Animation, Motion Graphics
Industries
Color
Crimson
Burnt Orange
Forest Green
Background
3D Rendered Scene
Context
TVC / TV Commercial
Associated creatives
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