AdSmart Bowling: North West
Brand
Date
Jan 2025
Description
AdSmart Bowling presents North West, an animated commercial campaign designed to illustrate the precision of targeted television advertising. The project employs dynamic 3D render / CGI and motion graphics to visualize audience segmentation through the metaphor of a bowling game. Set against a stylized sky, the animation features colorful bowling balls navigating complex tracks. The creative direction, led by the team at AdSmart from Sky, focuses on playful, clean visual metaphors to communicate complex technical capabilities.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Animation, 3D render / CGI, Motion Graphics
Industries
Color
Scarlet
Burnt Orange
Context
TVC / TV Commercial
Associated creatives
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