AdSmart Bowling: Northern Ireland
Brand
Date
Jan 2025
Description
AdSmart Bowling presents a campaign for the Northern Ireland market, utilizing 3D render and CGI techniques to explain the reach of targeted television advertising. The piece leans into a minimalist aesthetic, employing motion graphics to visualize concepts of audience precision within specific regions like Belfast and Dungannon. Developed by AdSmart from Sky, the work employs a playful tone through animated bowling sequences. The execution integrates clean visuals and consistent branding to illustrate complex media buying strategies in an accessible format.
Style
Horizontal, Commercial, playful, Minimalist
Techniques
Animation, 3D render / CGI, Motion Graphics
Industries
Color
Scarlet
Burnt Orange
Forest Green
Background
Illustrated Frame
Context
TVC / TV Commercial
Associated creatives
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