AdSmart Bowling
Northern Ireland
Brand
ProjectNorthern Ireland
Date
Jan 2025
Description
AdSmart Bowling presents this animated breakdown for their Northern Ireland market coverage. The project uses 3D render / CGI techniques to demonstrate the precision of television advertising, following bowling balls through stylized lanes and tracks. Featuring a playful and minimalist aesthetic, the motion graphics highlight the brand's ability to focus on specific regions like Belfast and Dungannon. Creative direction for the campaign was provided by AdSmart from Sky.
Style
Horizontal, Commercial, playful, Minimalist
Techniques
Animation, 3D render / CGI, Motion Graphics
Industries
Broadcast & TV Networks
Color
Scarlet
Burnt Orange
Forest Green
Background
Illustrated Frame
Context
TVC / TV Commercial
Associated creatives
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