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AdSmart Bowling: Midlands

Date

Jan 2025

Description

AdSmart Bowling presents Midlands, a digital campaign designed for the broadcast media sector. The project leverages clean, vector-style animation to communicate the mechanics of targeted advertising within a stylized, playful bowling alley environment. Featuring polished 3D render and CGI techniques, the creative employs minimalist aesthetics and bright primary colour accents to maintain visual clarity. The execution focuses on smooth transitions to bridge the gap between abstract business messaging and tangible, engaging motion graphics.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Animation, 3D render / CGI

Background

3D Rendered Scene

Context

TVC / TV Commercial

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