This television commercial campaign for Coach, produced by Visie Admin with creative support from AdSmart from Sky, captures a series of intimate, festive moments. Featuring Jennifer Lopez and her family, the narrative focuses on candid interactions staged against an outdoor holiday backdrop.
The execution leans into a nostalgic aesthetic, utilising analogue film techniques to evoke a warmth that complements the seasonal theme. The visual approach prioritises candid framing, resulting in a series of authentic-feeling exchanges within a traditional festive setting.
