Coach
TVC
Brand
ProjectTVC
Date
Jan 2025
Description
This television commercial campaign for Coach, produced by Visie Admin with creative support from AdSmart from Sky, captures a series of intimate, festive moments. Featuring Jennifer Lopez and her family, the narrative focuses on candid interactions staged against an outdoor holiday backdrop. The execution leans into a nostalgic aesthetic, utilising analogue film techniques to evoke a warmth that complements the seasonal theme. The visual approach prioritises candid framing, resulting in a series of authentic-feeling exchanges within a traditional festive setting.
Style
Horizontal, Commercial, Nostalgic
Techniques
Analogue / film, Super 8 / 16mm
Industries
Luxury Fashion Houses
Color
Jet Black
Beige
Background
Garden
Context
TVC / TV Commercial
Associated creatives
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