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AdSmart Bowling: London

Date

Jan 2025

Description

AdSmart Bowling’s London project utilizes a vibrant bowling alley metaphor to illustrate concepts of precision advertising. The animation channels targeted marketing solutions through a playful, high-energy sequence of colorful bowling balls navigating stylized tracks toward strikes. Developed by AdSmart from Sky, the piece leans into a clean digital aesthetic. The execution employs 3D render / CGI techniques and fluid motion graphics to maintain a consistent visual pace, set against a backdrop of pastel skies and rhythmic geometric surfaces.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Animation, 3D render / CGI

Color
Crimson
Rust
Background

3D Rendered Scene

Context

Advertising Campaign, TVC / TV Commercial

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