AdSmart Bowling

Jan 2025

AdSmart Bowling’s London project translates the technical mechanics of targeted media buying into a playful, high-energy animation. By utilizing a bowling alley metaphor, the campaign visualises the process of precision advertising through fluid motion graphics. Developed by AdSmart from Sky, the creative leans into a clean digital aesthetic. The use of vibrant red, orange, and green equipment against pastel cloud-scapes emphasizes a specific visual identity, defined by bright lighting and 3D render/CGI techniques. This commercial asset functions as a straightforward exploration of advertising reach for the media and entertainment sector.

Horizontal, Commercial, Warm, Clean

Animation, 3D render / CGI

Streaming Platforms

3D Rendered Scene

Advertising Campaign, TVC / TV Commercial