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Coach

Festive
Brand
ProjectFestive
Date

Feb 2025

Description

Coach presents 'Festive,' a campaign exploring themes of connection and friendship through a series of intimate, urban-focused vignettes. The work centers on human interaction, moving from bustling city subway platforms to quiet, cozy interiors. Crafted with a cinematic tone, the film leans into a warm, nostalgic color grade that captures candid moments of shared experience. Agency AdSmart from Sky developed the creative execution, prioritizing a grounded, live-action technique to highlight the subjects in seasonal attire.

Style

Horizontal, Cinematic, Warm, Nostalgic

Industries

Luxury Fashion Houses

Event

Christmas

Color
Camel
Jet Black
Forest Green
Background

Street

Context

Advertising Campaign, Brand Film / Corporate Video

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