Chanel
Blue de Chanel
Brand
ProjectBlue de Chanel
Date
Feb 2025
Description
Chanel presents Bleu de Chanel, a cinematic fragrance campaign that leans into a refined, urban narrative. The project follows a central figure through a series of high-rise interiors and metropolitan transit settings, grounding the brand's aesthetic in a nocturnal, high-end atmosphere. The film utilizes low-key lighting and a moody color palette to establish its identity. Through live-action techniques and precise framing, the visuals maintain a consistent, cool tone throughout the narrative progression.
Style
Horizontal, Cinematic, Moody, Cool
Industries
Fragrance
Color
Navy
Jet Black
Background
Hotel Lobby
Context
TVC / TV Commercial
Associated creatives
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