Chanel: Blue de Chanel
Brand
Date
Feb 2025
Description
Chanel presents Bleu de Chanel, a fragrance campaign captured through a cinematic, live-action lens. The narrative unfolds against high-contrast urban backdrops, moving through high-rise environments and transit platforms under cool neon lights. The project channels a moody atmosphere, leaning into low-key lighting and a distinct blue-toned color palette. The production was spearheaded by AdSmart from Sky, focusing on a precise, high-end visual language.
Style
Horizontal, Cinematic, Moody, Cool
Industries
Color
Navy
Jet Black
Background
Hotel Lobby
Context
TVC / TV Commercial
Associated creatives
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