Chanel presents Bleu de Chanel, a fragrance campaign captured through a cinematic, live-action lens. The narrative unfolds against high-contrast urban backdrops, moving through high-rise environments and transit platforms under cool neon lights.
The project channels a moody atmosphere, leaning into low-key lighting and a distinct blue-toned color palette. The production was spearheaded by AdSmart from Sky, focusing on a precise, high-end visual language.
